Dream run

Now that India is raking in the moolah and the millionaires, how can luxury car shopping not have a dream run of sorts here? According to the Economic Times, Mercedes and BMW have had to revise their yearly targets, while smaller-volume brands like Audi, Bentley and Rolls Royce are struggling to meet customer demand.

Financiers say it's all because the demand elasticity at the top of the heap is minimum and the big bonuses have made that segment more spend-happy than ever before.

So how perky is demand at the top of the heap? According to Kotak Mahindra Prime CEO Sumit Bali, the luxe car market should go up from around 2,500 units last year to anywhere between 4,000-5,000 units this year. The reason, he says, is a growing aspiration class. "The economy's 8% clip means more professionals are getting esops and crore-plus bonuses," he says. "This is driving the luxury goods market which will grow across all products, not just cars."

Hey, so where's the custom-built Lamborghini I ordered last month?!

Image courtesy: Goldarths.com