Indian advertising agency JWT and French business school ESC Rennes have entered into a partnership to understand how international luxury labels can leverage business opportunities in the Indian market. This collaborative study is expected to provide both parties a first hand insight into India’s evolving luxury consumer and pathways to drive luxury consumption here.
According to a Technopak study, the Indian luxury market has a potential of approximately $14.4 billion. However, despite the massive potential of the Indian luxury market, there has been very little research to understand how international brands can leverage this market opportunity. This study seeks to bridge this understanding gap.
This study will focus on a trilogy of questions such as - What is the perception of luxury within an Indian context? What motivates luxury consumption? Is there a concept of 'Indian luxury'? Primary research, co-funded by JWT and a grant from the ESC Rennes Management Research Fund, will involve consumers as well the retail. Preliminary findings of this research will be presented at the 16th Asia Brand Congress, which is being hosted in Mumbai on September 26 and 27 .
Source: Indiantelevision.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment