Friday, August 03, 2007

Luxury, less flashy



Here's a look at Catherine Deneuve posing for the new Louis Vuitton campaign that I'd previously written about here. Andre Agassi and Steffi Graf have posed for this campaign too, but I haven't been able to find a picture of them yet.

Personally, I'm really liking this new campaign. From a consumer's point of view, it's helping LV shrug off its decadent image by using classy, real world people instead of airheaded models and/or flaky celebrities. Who doesn't want to be in the same league as them?

Clever. Very clever.

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