Seven years is a long time to be thinking about selling luxury and fashion online, but it seems the reputed business genius Giorgio Armani has finally seen the light. In a quote to WWD in early August, he said about Emporio Armani's e-commerce launch in the USA:
"In the last seven years, I have seen mounting enthusiasm for online fashion shopping in the United States through the growing success we have had with our A|X Armani Exchange site," Armani said. "Over this same period I have also observed the increasing sophistication of fashion consumers shopping online, which has encouraged me to develop this new site for my Emporio Armani lifestyle."
"There are many attributes of an e-commerce store that I find especially appealing: the ease with which we can change the merchandise offerings; the instant information we receive on the way customers are shopping on the site, [and] the fact that the collection can now be available 24 hours a day, seven days a week, to so many people who have not had access to one of my stores in the past."
In the meantime, The Business of Fashion says Dior, Gucci and Coach have all discovered that an online store rapidly becomes one of the top (if not the top) store in a brand's network. Better late than never, the Emporio Armani site had a soft launch on August 14, and an official launch will follow in September. However, shopping on the site will be available to US residents only. Europeans and Asians will have to wait until next year.
Image courtesy: WWD
Link: The Business of Fashion
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